ABOUT ME

I am an Assistant Professor of Marketing at the Eli Broad College of Business, Michigan State University. My research focuses on the digital economy, influencer marketing, and automotive marketing, with a broader interest in how emerging technologies shape consumer behavior and social welfare.

I employ field experiments, causal inference, and machine learning to generate insights that inform both marketing strategy and policy.

My work has been published in leading journals such as Information Systems Research and Management Science, and has received multiple awards, including the WISE Best Paper Award. I have also collaborated with industry partners such as Nissan and Secoo on projects related to digital transformation and consumer decision-making.

If you are interested in collaborating with me or working with me as a research assistant, please feel free to contact me at peisiqi@msu.edu.

ACADEMIC APPOINTMENTS

Michigan State University, Eli Broad College of Business

• Assistant Professor of Marketing, 2025 - Present

Shanghai University of Finance and Economics, College of Business

• Assistant Professor of Marketing, 2022 - 2025

Massachusetts Institute of Technology, MIT Sloan School of Management

• Visiting Faculty Scholar of Marketing, 2023 - 2024
  

EDUCATION

Chinese University of Hong Kong, CUHK Business School

• Ph.D. in Management Information Systems, 2016 - 2022
  • Advisor: Zhang, Michael Xiaoquan

Jilin University, Business School

• B.S. in Actuarial Science & B.A. in Applied Finance, 2011 - 2015
  

RESEARCH INTERESTS

• Topics: Digital Economy, Influencer Marketing, Automotive Marketing, High-Tech Marketing, Social Welfare

• Methodologies: Field Experiment, Causal Inference, Lab Experiment
  

SELECTED INDUSTRY COLLABORATIONS

• Nissan
• Michigan State University Federal Credit Union (MSUFCU)
  

PUBLICATIONS (*corresponding author)

1. Jialu Liu, Siqi Pei*, and Michael Zhang, “Online Food Delivery Platforms and Female Labor Force Participation”, Information Systems Research, 35(3), 1074-1091.
   • Winner, 2020 WISE Best Paper Award
2. Jialu Liu, Siqi Pei*, and Michael Zhang, “Technology and the Political Agency Problem in Combating Water Pollution: A Regression Discontinuity Design”, Management Science, 71(8), 6319–6338.
   

WORKING PAPERS

1. How Much Personalized Information is Necessary? Re-examining Personalized Recommendations in Consumer Purchases
   

2. Content Management Policy and Influencer Marketing on Social Media Platforms: A Study of Shopping Links in Sponsored Content
   

3. The Blessing of High Price: A Field Experiment on E-Commerce Platform
   

WORK IN PROGRESS

1. Facial Recognition Bans and U.S. Consumer Behavior: Balancing Retail Security and Privacy
   

2. Cryptocurrency ATM Regulations and Retail Spillovers in the U.S. Convenience Store Industry
   

RESEARCH AWARDS AND GRANTS

• General Research Fund, Michigan State University, 2025
• Distinguished Faculty Award, Shanghai University of Finance and Economics, 2023, 2024
• Shanghai Leading Talent (Overseas), 2023
• General Research Fund, Shanghai University of Finance and Economics, 2022-2025
• ICIS Doctoral Consortium, International Conference on Information Systems, 2021
• Workshop on Information Systems and Economics (WISE) Best Paper Award, 2020
• Hong Kong Information and Communication Technologies (HKICT) Innovation Award, 2019
• Chinese University of Hong Kong Postgraduate Studentships (PGS) Award, 2016-2021
  

TEACHING EXPERIENCE

• Advanced Quantitative Research Methods (PhD)
• Digital Marketing (Undergraduate, MBA)
• Digital Transformation (MBA)
• Database Management Systems (Undergraduate)
• Economics for Business Studies (Undergraduate)
• Managerial Economics in Business Decision-making (Undergraduate)
• Introduction to Marketing (Undergraduate)
  

CONFERENCE PRESENTATIONS AND INVITED TALKS

• Content Management Policy and Influencer Marketing on Social Media Platforms: A Study of Shopping Links in Sponsored Content
  • Michigan State University, 2025
  • Conference on Information Systems and Technology (CIST), 2024
  • Shanghai Jiao Tong University, 2024
  • University of Arizona, 2023
  • University of Massachusetts Boston, 2023
  • 5th Marketing Science Salon of Shanghai Universities, 2023
• Indirect Value of Public Infrastructure Technology
  • McMaster University, 2024
• Mobile Payments and Urban Mobility: Assessing the Influence of Mobile Payments on Metro Ridership and Environmental Enhancement
  • ISMS Marketing Science Conference, 2024
• The Blessing of High Price: A Field Experiment on E-Commerce Platform
  • Statistical Challenges in Electronic Commerce Research (SCECR), 2023
  • Conference on Information Systems and Technology (CIST), 2022
• Online Food Delivery Platforms and Employment
  • East China Normal University, 2022
  • University of Western Ontario, 2022
  • International Conference on Information Systems (ICIS), 2021
  • Workshop on Information Systems and Economics (WISE), 2020 (Best Paper Award)
• An Experimental Investigation of Risk Disclosure Policy in Crowdfunding
  • Statistical Challenges in Electronic Commerce Research (SCECR), 2021
• Understanding Spillover Effects of Various Digital Platforms
  • International Conference on Information Systems (ICIS), 2021
• Rewarding Experts in Revenue-sharing Crowdfunding: An Experimental Study
  • Statistical Challenges in Electronic Commerce Research (SCECR), 2020
    

PROFESSIONAL SERVICES

Reviewer

• Management Information Systems Quarterly, 2025
• Information & Management, 2023, 2024, 2025
• Information Systems Research (ISR), 2023, 2024
• INFORMS Annual Meeting, 2024
• International Conference on Information Systems (ICIS), 2019, 2020, 2022, 2024
• China Summer Workshop on Information Management (CSWIM), 2024
• Production and Operations Management (POM), 2022
• Pacific Asia Conference on Information Systems (PACIS), 2019, 2020